Embedding the Message

In today’s episode, we had a conversation with Natalie Cordova, Vice President of Construction Risk Practice at Marsh and a Construction Suicide Prevention Partnership (CSPP) Outreach and Engagement Committee Member. We discussed the importance of community, normalizing mental health conversations, and the value of branding and messaging.

• 1:23 – Summary and Themes of Episode 
• 3:52 – Introduction and Natalie’s background 
• 5:07 – How Natalie got involved in mental health 
• 7:08 – Financial Management approach to mental health (CFMA)  
• 8:30 – Humanizing the construction community 
• 10:18 – Construction Worker Safety 
• 14:13 – Breaking down Stigma in the construction industry 
• 16:25 – Hard Hat Stickers 
• 17:13 – Responding to a loss/Jobsite Impact/Preparedness 
• 18:56 – Team relationships, establishing strong safety culture, incorporating mental health as common practice 
• 23:54 – The function of insurance in Construction 
• 27:54 – Are you seeing insurance claims on mental health? 
• 29:26 – Risk factors and mental health 
• 32:00 – The importance of branding  
• 38:00 – How we can create and inspire change in the industry 
• 42:54 – Credits 

If you are in need of support or feeling distressed, you can call or text 988, the Suicide and Crisis Lifeline, to speak with a trained crisis intervention specialist.

You can also reach out to the Alcohol & Drug Helpline at 800-923-4357.

To learn more about the CSPP, visit: Construction Suicide Prevention Partnership – reducing suicide and promoting mental well-being in the construction industry (suicide-stops-here.org)

To learn more about Lines For Life, visit: Lines For Life – Preventing Substance Abuse and Suicide, and Promoting Mental Wellness

To support the show, visit our CSPP donation link: Construction Industry Donation (linesforlife.org)


People Referenced: 
Sheri Sundstrom – Hoffman Construction 
Dwight Holton – CEO at Lines for Life  
Judy Cushing – Founder & CEO emeritus of Lines for Life
Cal Beyer – VP of Workforce Risk & Worker Wellbeing for CSDZ

Topics Referenced:
Out of the Darkness Walks (afsp.org)
Marsh | Global Leader in Insurance Broking and Risk Management
CFMA - Construction Financial Management Association
Construction Safety Week 2022
Not Today Hard Hat Stickers - Awareness Campaign: 988 NOT TODAY
Toolbox Talks
Construction Working Minds
Grady Britton • A Creative Branding & Marketing Agency in Portland, OR
The Mates in Construction Suicide Prevention Program (Australia) -  https://mates.org.au/
Free downloadable music - Pixabay